Vee aligns people and organizations on purpose to unlock their potential for the greatest impact.

Our Story

Vee took flight with inspiration from birds.

Migrating birds fly in a v-shape and take turns at the front despite no obvious benefit to the individual. Like birds, we get the most lift and do our most impactful work when we’re deeply aligned with others around a north star that guides our strategy, culture, behavior and decisions.

Vee aligns people on purpose to unlock their individual and collective potential, so they can fly higher.

Purpose drives engagement and advocacy. It unlocks innovation and performance. It takes stakeholders from ‘me’ to ‘we’ and is critical for successful change initiatives. And, it’s never been more important to accelerate transformation.

Our Approach

Our approach is purpose-fueled, human-centric and context-driven. It combines art and science to reimagine how to drive alignment and build organizations that unlock potential, drive innovation and sustain growth.

Our founders and team have deep expertise in branding, innovation, design, organization design, executive search & recruitment, people science, data science & engineering, digital & data product development, enterprise software & application development.

With insights from research and our own experience, we’ve developed a unique framework and methodology to provide consulting and build products to help C-suite and senior leaders understand and implement the change required to operationalize their Purpose and transform.

More Clients We’ve Worked With

General Motors
Mastercard
PG
Microsoft
Trinidad Tobago flag
Toyota
Renault
BMW
NASA
Nissan
Philips
SCAD
McDonalds
Hyundai
Clorox
HP
SAP
Whirlpool
Lowes
ArtCenter
box
Pepsico
CCS
Jefferson