Profile

A Dominican born in New York and raised in Miami, Willie’s career​ has spanned multiple major markets, including New York City,​ Chicago and Miami, in addition to various industries.

Professional Background

During his time​ in Chicago and New York City, Willie played an integral role in the​ brand and creative development for a variety of clients including​ Converse, Motorola, Harley-Davidson, Cole Haan, Fidelity​ Investments, First Data, Xerox, Conduent and IBM. As a Creative​ Director at brand experience and design agency VSA Partners on​ IBM and Xerox, he led award-winning brand and digital design​ engagements, including annual reports, corporate communications,​ event design, identity development, employee engagement and​ first-of-a-kind digital marketing platforms and products. ​​

Along with work published in Graphis, Communication Arts, and​ Print magazine, among others, he has been recognized for his work​ including One Show Silver and Gold pencils, and ADDY awards.

Education

​Willie graduated from the Ringling College of Art and Design with a bachelor‘s degree in Graphic Design.