A Dominican born in New York and raised in Miami, Willie’s career has spanned multiple major markets, including New York City, Chicago and Miami, in addition to various industries.
During his time in Chicago and New York City, Willie played an integral role in the brand and creative development for a variety of clients including Converse, Motorola, Harley-Davidson, Cole Haan, Fidelity Investments, First Data, Xerox, Conduent and IBM. As a Creative Director at brand experience and design agency VSA Partners on IBM and Xerox, he led award-winning brand and digital design engagements, including annual reports, corporate communications, event design, identity development, employee engagement and first-of-a-kind digital marketing platforms and products.
Along with work published in Graphis, Communication Arts, and Print magazine, among others, he has been recognized for his work including One Show Silver and Gold pencils, and ADDY awards.
Willie graduated from the Ringling College of Art and Design with a bachelor‘s degree in Graphic Design.